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Top 9 ways that Coaching helps Business Leaders and Entrepreneurs

Top 9 ways that Coaching helps Business Leaders and Entrepreneurs

Coaching for Business Leaders and Entrepreneurs

[Time to read: 8 minutes]


These days the word ‘Coaching’ is used in virtually every market, and this word is sometimes overused!

So, what is coaching and how can coaching help Business Leaders and Entrepreneurs?

In this article I’m going to provide an introduction into coaching.

I’ll walk you through the top 9 ways that Coaching helps Business Leaders and Entrepreneurs.

I’ll also share some recommendations on how to select a coach.

Let’s get started!

Feel free to watch the video or read below:

What is Coaching for Business Leaders and Entrepreneurs?

There are many different forms of coaching available: Life Coaching, Business Coaching, Executive Coaching, Sports Coaching, Wellbeing Coaching…and many more!

In general terms Coaching is a solution for growing and developing people.

It’s a thought-provoking and creative process that inspires the coaching client to develop their personal and professional potential. It facilitates their growth.

Coaching for Business Leaders and Entrepreneurs can help them to develop their own performance. It is also used to help them develop the performance of their business.

Coaching is not mentoring. A Mentor is someone with a specific set of skills or knowledge that passes this information on to their client.

Sir John Whitmore sums up coaching, succinctly:

“Coaching is unlocking a person’s potential to maximise their own performance. It is helping them to learn rather than teaching them.”

Sir John Whitmore, in Coaching for Performance

It can be tough at the top!

Being a Business Leader and Entrepreneur can be exciting and incredibly rewarding. However, it can also be ‘lonely at the top’. Many leaders don’t have anyone they can turn to for support. They are expected to have all the answers and always know the next step to take with their business.

Many leaders are also under intense pressure and experience high levels of stress.

Coaching is helping the coaching client to think differently. For the purpose of this article we will assume that the coaching client is a Business Leader or an Entrepreneur.

It’s about leveraging their strengths to overcome ‘blind-spots’; helping them to create a new perspective on the situations they see in their Business or Life.

Coaching is helping the coaching client learn about their strengths and how to better apply them. It helps the client learn about their behaviours. Coaching helps them to create new insights, new perspectives, and new actions to move forward.

It’s about taking ‘high-performers’ and helping them to improve their performance.

Top 9 ways that Coaching helps Business Leaders and Entrepreneurs

If you’re considering coaching, how could it help you? 

Here are 9 ways that my clients have commented that coaching has helped them:

Time to Think

It’s rare in business today to have time to think without any interruptions. In the coaching sessions there’s no phone to answer and no emails to respond to. This means you’ll have time to clear your head, see your priorities clearly and think about what you want for you and your business.

Time to Think

Manage Stress

My clients often comment that they arrive at the coaching sessions, stressed, and overwhelmed about a ‘calamity’ that’s going on with their business or in their life – but they leave the sessions with energy – feeling refreshed.

The coaching sessions give you an opportunity to step back from the ‘drama’ which means you’ll be able to look at it from a different perspective; feel less stress and leave the sessions feeling more resourceful.

Stress Management

Confidential conversations

Many of my clients don’t have anyone that they can talk to confidentially about the challenges that they face in their business or the ideas they have for the future.

Unless you’re working with an ‘Internal Coach’ employed by the business, Coaches are typically independent to your business – which can be a bonus, as the coach can help provide a different perspective on your situation.

In either case the ‘Coaching Programme’ is usually covered by a coaching agreement which includes a confidentiality clause. In my case, confidentiality underpins everything I do. I also subscribe to the International Coach Federation (ICF) Code of Ethics.

Extracting Your Ideas

One of my clients mentioned that one of the main benefits of coaching was the opportunity to extract all the ideas in his head. Which meant that he could ‘see’ them and then figure out what to do with them!

Problem Solving

The coaching sessions are often used to help resolve a business or life-related problem.

The coach will help you to explore problems that you face and look for options to resolve them. Coaching helps you to become more resourceful. This means you’ll better equipped to handle other problems that may show up in the future.

Eliminating Limiting Beliefs

Many business leaders and Entrepreneurs (at times) struggle with limiting assumptions and limiting beliefs that prevent them from making decisions; moving forward and resolving the challenges that they face. For example, some leaders develop a limiting belief pattern where they say to themselves “I always mess this up” or “I just can’t do it” or “I’ll never make it in business”.

Limiting beliefs restrict the actions that you are prepared to take, which in turn affects the results you’ll get. The limited results that you see re-enforce the limiting belief and then the cycle repeats again and again.

The coaching sessions can help you to break-free of this cycle by challenging your limiting assumptions and limiting beliefs so that you can make more informed choices and decisions and break-through what’s been holding you back in your business and life.

Developing Strategy & Direction

The coaching sessions can be used to help you to create a strategy and direction for you and your business.

With your coach you’ll be able to focus on the desired outcomes you want for your business and you’ll ‘brain-storm’ solutions to achieve them.

The coach will help you to clarify goals and actions so that you’ll be able to create and implement a strategy to take you in the direction that you want to go.

Your Sounding Board

The Coach is on your side. Being your ‘sounding board’ means that the coach will ‘test’ and challenge your ideas and any limiting beliefs that show up! The coach is like your ‘ideas’ sparring partner!

Sounding Board

Developing Leadership

This last one sums up all the previous ways that coaching can help you and brings us back to one of the key-aims of coaching that I described earlier:

“Coaching is a solution for growing and developing people.”

In the case of the Business Leader and Entrepreneur, coaching helps them develop their Leadership – not just in their Business, but Leadership in their Life as well. Which is why coaching is so important for Business Leaders and Entrepreneurs.

In my coaching practice, I focus on helping Business Leaders and Entrepreneurs develop their Leadership by helping them to become more resourceful, confident, and capable leaders.

This ultimately helps them to create more success in their Business and Life.


Should you try coaching?

Well, only you can answer that question! Hopefully this article has answered the questions you had and has given you a clearer understanding of what coaching is.

Each of my clients tends to have something unique about what brings them to coaching – a specific result that they want to achieve. However, one thing that is common with all my clients is their desire for change.

Most have hit a ‘threshold’, where they’ve ‘had enough’ about their situation or something that’s going on with their business or life.

If coaching is something you would like to try, I suggest searching for a few coaches initially, and check-out their profile, background, accreditations, testimonials and perhaps most importantly of all – ask yourself “Does this coach resonate with me?”.


So, in summary we have learned that one of the core-aims of coaching is to help people to grow and develop.

We’ve learnt that Coaching is different to Mentoring.

I’ve shared 9 ways that coaching can help Business Leaders and Entrepreneurs:

  • Time to Think
  • Managing Stress
  • Confidential Conversations
  • Extracting Your Ideas
  • Problem Solving
  • Eliminating Limiting Beliefs
  • Developing Strategy & Direction
  • Your Sounding Board
  • Developing Leadership

And I’ve also provided some recommendations on how to select a coach.

One thing I want to leave you with is that the coaching experience is unique for each coaching client. Some of my Clients comment on other ways in which coaching helps them.

The success of the coaching sessions is not just dependent on the coach – it is just as dependent on the client, as what the client gets out of coaching session, is really down to what they put in!

Coaching can also be an uncomfortable experience for some, as it often requires them to go out of their comfort zone for them to grow and develop.

But if the coaching client is committed to the coaching process, the rewards can be unlimited!

I hope you enjoyed reading this article if you did please comment and share!

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